When should you begin to actually sell your products or services? I see products in the marketplace that quite frankly look like they were made in someones garage. This begs the question, SHOULD THIS BE DONE???
There are many factors that a company uses to not only create their product but more importantly their brand, product image, coordinated packaging for the product, etc. The reason for this rant is a recent consultation where a gentleman sold a product in a stock pouch with a desktop printed label that he cut with scissors and placed on his product. Some companies do not understand that most of the time the packaging is what sells the products as well as the packaging design, label, carton, marketing, advertising, so on and so on.
So, after my long winded scenerio I am hoping for this to serve as a sounding board to find out if anyone out there has similar experiences and how you handle them?