When should you begin to actually sell your products or services? I see products in the marketplace that quite frankly look like they were made in someones garage. This begs the question, SHOULD THIS BE DONE???
There are many factors that a company uses to not only create their product but more importantly their brand, product image, coordinated packaging for the product, etc. The reason for this rant is a recent consultation where a gentleman sold a product in a stock pouch with a desktop printed label that he cut with scissors and placed on his product. Some companies do not understand that most of the time the packaging is what sells the products as well as the packaging design, label, carton, marketing, advertising, so on and so on.
So, after my long winded scenerio I am hoping for this to serve as a sounding board to find out if anyone out there has similar experiences and how you handle them?
Interesting packaging and groundbreaking ideas are always of interest to me. I just read this article and thought I woud share. This goes to show that anything is possible, maybe not yet affordable but that will come with time.
Check out this article and let me know what you think. Is this something you would use in your own business? Are you interested in learning more about green technologies or packaging?
Graphic Design and Printing, Oil and Vinegar? On a daily there is a battle waging between art files and production and the simplest way to avoid these errors is communication. Make sure you have a standard protocol to follow for each and every project where every touch point is held accountable. You will save you and your clients a lot of time and dollars this way!
What is packaging? Is it a cardboard box? Is it bubble Wrap? Packaging are these things and a whole lot more!
I speak with clients and prospects alike and depending on the person there are a lot of different viewpoints on packaging. Packaging, for the most part, is a commoditized business where price is king. The only problem with that is retail packaging sells your products. It is important to understand your audience, your competition, where your product is sold, and what your product is sold next to.
Just remember to understand the end use for any packaging product and make sure you have a plan.
If you have any projects or questions feel free to comment.